True. However the pool of people who need to be active is very small relative to the total size of “fun” people (aka the rest of global population), so even a small percentage of “fun” people is a very important factor to take into account.
Consider at global scale:
Maybe ~100k people employed on direct BCH protocol related upgrades.
~8 billion people interested in celebrating another year of humanity’s escape from fiat currency & the ongoing age of BCH driven prosperity.
Even if only 0.1% of the “fun” people actually care, that’s still 8 million people or 80x the amount of employees involved in the upgrade. I’d guess at global scale we’ll be doing more than that. The FIFA World Cup finals can hit > 1 billion people.
Note also that on the road to global reserve currency, the “fun” percentage is essentially enormous & unchanged (in an ideal world, we could already get the attention of everyone for the 2024 stream) while the needed employees people is currently quite small & only grows slowly (certainly far less than in linear proportion to the “BCH community” broadly defined, any BCH supporting consumer service should expect to have exponentially more customers than employees).
Good question. We do obviously need to do promotion all year round & of course we do. However, marketing & promotion is biased towards critical key moments. For instance most of the world doesn’t care about America football almost always, except for the Super Bowl. Most people don’t care about the British Royalty almost always, but they’ll tune in to watch a new coronation. BCH is likely to end up with 1 or 2 key events a year that the world generally actually cares to pay attention to & we’re hoping to establish the upgrade day as that one thing.
Why the upgrade day?
- It has momentum. It’s the other side of the “status quo” argument. Could Alex and I invent a “Celebrate BCH day” holiday & manufacture it into relevance? Maybe. Is it far easier to build on something that already has clout & people enjoy & works? Yes.
- If not the upgrade day, which day would you choose from the BCH “holidays”? Bitcoin pizza day (cannot be date changed), Independence Fork day on Aug 1 (also cannot be changed), lock in day Nov 15 (related to the change we’re asking for pretty much)? There’s not many other choices.
- Upgrade day has a lot going for it. It’s BCH unique, not shared by our sibling forks so they’re not a “part” of that culture and it’s a great time to celebrate our success. It’s also inherently progressive, we’re celebrating an upgrade which means we embed into the community a spirit of progress & momentum which helps to avoid ossifying technically or culturally like BTC.
- Another great candidate would be any kind of regular BCH conference or festival type of thing. However, the BCH community so far has failed to run year-on-year any such event. The only choice is the upgrade stream, hence why that has attracted our interest.
Is there a risk that we will manufacture changes to celebrate? Obviously there’s technically SOME (even miniscule) risk to everything, but I’d say not anything significant. The idea is to have protocol innovation highlighted & celebrated, but not just that. In the end, even as protocol updates slow or become less important, most of the changes celebrated will actually be company product releases & announcements.
This has been on my mind for a long time. Hence you can see that I released my song D1$L0YAL on August 1st 2021 as an initial experiment in this, & both my song/music video Sunrise & Selene Wallet were announced/publically released on May 15th 2023. So was the EmeraldDAO & various other ecosystem things. I hope over time to build momentum with other contributors for every upgrade day to be a big announcements/hype day for the entire ecosystem, not just the protocol. Once again, network effect is king, so if we can build off the seed of the protocol upgrade to also have a ton of other announcements coming out in the 1 time of year the community is most excited / united & there are the most external eyeballs watching - we are most likely to break through on social media etc.
You might say - if (eventually) most stuff won’t be strictly upgrade dependent, why can’t we manufacture another BCH release day? See the points above. It’s possible & maybe in the end that’s what we’ll do. But culture is organic, it’s VERY hard to manufacture entirely & the upgrade day already is something people respond to. If Alex and I announced we were starting a new “BCH Release day”, would anyone who has responded so vigorously to this thread feel strongly about it? Probably not, they’d most likely just ignore it and go about their day. This strength of response proves on its face that people do have a strong emotional investment in the upgrade.
This I kind of take issue with. This is the engineers telling the marketers how to do their job. Imagine if Alex and I said “You guys don’t need an upgrade to VM limits (or blocksize), you already have more than enough to work with.” Ironically, this is exactly what happened on BTC. You might think there’s more than enough, but you’re not making BCH marketing content so your opinion in that regard is not that relevant. If you build a large, successful BCH promotion channel & have PoW doing BCH marketing, then I’d love to discuss what BCH marketing does or does not need with you but until you’ve done that I hope you can understand that you’re kind of making proclamations to the factory operators about what is and isn’t necessary from outside the factory at this point in time.