There is already a standard. Some have followed it and some hasn’t which is understandable due to the different trade-offs: mainly key/address re-use vs ease of spending forked coins from the BTC/BCH split. Changing the standard doesn’t really help since we already have five years of BCH wallets created with different derivation path(s) and IMHO we should just bite the bullet and realize that we can not reach 100% unity on all wallets using the same path. The cat is out of the bag and has been running around for half a decade.
The fact that the “market leader” with a commercial wallet targeted for non-technical people doesn’t scan a couple of commons paths at seed import is quite frankly their problem and I guess their own customer support would push the issue internally if enough customer thinks they lost money. It’s not rocket science to implement it (I would know since I wrote the EC scanner…)